Müller for Caterers Launches Plant Based dairy alternatives in the OOH Market
Müller is now making the trademark taste accessible to flexitarians and those following a plant based diet, even when away from home.
The move highlights how Müller is investing to expand and optimise its portfolio of products to help foodservice operators meet the needs and desires of the out-of-home customer.
15% of customers now expect venues to offer dairy alternatives on their menus, signalling a growing shift towards plant based choices. With 8% of the UK population following a lactose-free diet, there is more demand for foodservice operators to provide the products guest love in plant based alternatives.
Jason Reed, Head of Food Service and Convenience at Müller UK & Ireland, said: ” Making the nation’s favourite dairy brand accessible to more people both in and out of home is an exciting and natural move. This marks a significant step for Müller, embracing evolving consumer preferences. With the launch of our bestselling varieties and a NEW flavour launch of Strawberry & Pomegranate Fruit Corner into our growing foodservice portfolio following the success of the range launching into retail in July 2023.”
The need for plant-based to be offered alongside dairy products is becoming increasingly important, especially around the breakfast occasion. 17 million more Brits are now opting for plant based yogurt alternatives for breakfast so our range offers a real solution for caterers in the hotel, workplace, education and healthcare sectors.
Featuring coconut milk as a base, the line-up now features popular classics, with Müller Rice & Müller Corner available in four exciting new flavour variations. Müller Fruit Corner Plant Based Strawberry & Pomegranate and Müller Crunch Corner Plant Based (now with Dark chocolate-coated cereal balls) are both offered in straight cases of 6x136g, while Müller Rice Plant Based Vanilla or Chocolate is available in straight cases of 6x170g.
About Müller:
Established in the UK in 1987, Müller sources milk from 1,300 British farmers, maintaining a commitment to quality in developing, manufacturing, and marketing branded and private label dairy products for the UK market.
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Sources:
• IRI Total Dairy and non Dairy, w/e 21.05.22
• Omne x CGA NIQ Hierarchy of Needs Nov 2023; CGA Food Insights 23
• Dairy UK lactose lowdown 03/21
For media enquiries, please contact:
Rebecca Lewis-Stanton, Director of Client Growth, Omne Agency, rebecca.lewis-stanton@omne.agency 07909091643.
Müller for Caterers – www.mullerforcaterers.co.uk