About Müller
In 1971 Theobald Alfons Müller took over the running of his father’s dairy farm in Bavaria, and all four of its employees. Fast forward sixteen years to 1987 and the Müller brand, which has rapidly expanded since, entered the UK market for the first time.
Today Müller is one of the nation’s favourite dairy brands, sourcing milk from 1,300 farmers in Britain to develop, manufacture and market a wide range of branded and private label dairy products for the UK market.
Love every bit
Following recent consumer research, Müller revealed that the brand is well placed to resonate further with consumers by celebrating the rituals unique to the consumer experience when eating and drinking Müller products.
Our celebration starts in Summer 2023 with the launch of above the line advertising campaign that sees a school teacher debating whether she should openly lick the lid of her Müller Corner in front of the class, a family divided by the cold versus warm Müller Rice debate, and a TV news reader ignoring his live countdown while he finishes his last drop of FRijj. Our new campaign shows how Müller products help people to ‘Love every bit’ of the moment and bring a smile to the nation’s face.
Play VideosLove every bit
Following recent consumer research, Müller revealed that the brand is well placed to resonate further with consumers by celebrating the rituals unique to the consumer experience when eating and drinking Müller products.
Our celebration starts in Summer 2023 with the launch of above the line advertising campaign that sees a school teacher debating whether she should openly lick the lid of her Müller Corner in front of the class, a family divided by the cold versus warm Müller Rice debate, and a TV news reader ignoring his live countdown while he finishes his last drop of FRijj. Our new campaign shows how Müller products help people to ‘Love every bit’ of the moment and bring a smile to the nation’s face.
Play VideosAligned to your values
We recognise the effects of climate change. As the pioneering brand in one of the largest and most important categories in food and drink, we’re working hard to build a vibrant future for the British dairy industry.
To learn more about the commitments we’re making and show our progress, read more about our sustainability strategy.
DownloadAligned to your values
We recognise the effects of climate change. As the pioneering brand in one of the largest and most important categories in food and drink, we’re working hard to build a vibrant future for the British dairy industry.
To learn more about the commitments we’re making and show our progress, read more about our sustainability strategy.
DownloadReducing our environmental impact
At Müller UK & Ireland we’re committed to ensuring our business operates through responsible and environmentally sustainable practices.
The food industry is responsible for around 35% of all green house gas emissions, so we know we have a big responsibility to reduce our impact. We have been taking action on everything from energy efficiency to waste reduction for a number of years but know there is much more we can do.
Read moreReducing our environmental impact
At Müller UK & Ireland we’re committed to ensuring our business operates through responsible and environmentally sustainable practices.
The food industry is responsible for around 35% of all green house gas emissions, so we know we have a big responsibility to reduce our impact. We have been taking action on everything from energy efficiency to waste reduction for a number of years but know there is much more we can do.
Read moreResponsible sourcing
Müller branded products are chosen more than 217 million times every year, so the end-to-end process, from farm to…spoon, impacts a lot of lives. That’s why it’s so important that we are consumer centric and do the right thing throughout the whole supply chain.
With sector-leading farmer support, our Advantage Programme promotes herd health, carbon reduction and protection of biodiversity, with strong due diligence.
Read moreResponsible sourcing
Müller branded products are chosen more than 217 million times every year, so the end-to-end process, from farm to…spoon, impacts a lot of lives. That’s why it’s so important that we are consumer centric and do the right thing throughout the whole supply chain.
With sector-leading farmer support, our Advantage Programme promotes herd health, carbon reduction and protection of biodiversity, with strong due diligence.
Read more